Mass customization, another sustainable fashion strategy, was tested at Contextura through value-added products whose objective was to adapt to consumer needs on a small scale. To this end, pieces were developed in which the consumer could choose the print, the overlapping or not of tulle pieces with silicone wire textures,...
2014 – Fashion Culture
Contextura is a brand that stands out for the union of fashion and culture. In order to involve customers in the awareness of sustainable fashion, it creates an opportunity to experience art, sustainability, design, various courses, cultural events and scientific experiments in the area of fashion. During the days of...
2014 – Outlet Upcycling
A Coleção Outlet Upcycling apresenta um método viável de concepção de produtos de moda diferenciados esteticamente através do reaproveitamento de peças de outlet da própria marca. A pesquisa de modelagens e formas de produção alternativas resultaram na extensão do ciclo de vida de novos produtos atemporais com diferenciação de mercado....