2019 – CMYK CONTEXTURA EXPERIENCE
Autumn is the season of transition from summer to winter, from heat to cold, from color to neutral, from light to foggy. But in 2019 we wanted an autumn marked by color!
Contextura sought its source of inspiration in the colors of seasonal flowers, vegetables, fruits and colors that form other colors. It is the CMYK-Cyan-Magenta-Yellow-Black Collection, a color system internationally known as graphic printing primaries whose chromatic power warmed the cold climate.
The CMYK Collection also brought a new way to serve its followers, offering the Contextura–experience event, which inaugurates purchase on demand, where the client starts to co-create what she wears, choosing the combinations of materials, models, colors and prints. This is a fashion strategy for durability, which out of empathy, users keep the clothes they create for longer in their wardrobes. Added to this is the use of quality raw materials and ecofriendly technology in the use of certified biodegradable synthetic fibers.
The hallmark of this collection is the well-being provided by ample forms and a soft touch. Highlighted is the Zero Waste jacket, as the name says: zero waste of materials when cutting your model. Reversible jacket for versatile use is the result of design research for circularity made with felted recovered fibers.
As a complement, Studio 10 sneakers for Contextura come into play, ensuring the complementation of looks, innovation, comfort and sustainability.
Without a doubt, it is a pungent autumn-winter collection of colors, warmth and high vibrations.
Photos: Carlos Sillero
Model: Jake Bisinela
Sytling: Madeleine Müller
Beauty: Edu Sauer