2013 – Mass Customization

Mass customization, another sustainable fashion strategy, was tested at Contextura through value-added products whose objective was to adapt to consumer needs on a small scale. To this end, pieces were developed in which the consumer could choose the print, the overlapping or not of tulle pieces with silicone wire textures, the use of accessories such as handmade belts weaved with ribbons, and the change of shapes and functions of pieces with buttons located at strategic points to change them.